Privacy policy

Last updated: 22 June 2026

Blush Lane (operated by TJ Brands B.V.) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Blush Lane is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Depending on how you interact with the Services, we may collect or process: contact details (name, address, billing/shipping address, phone number, email); financial information (payment card details, transaction details); account information (username, password, preferences); transaction information (items viewed, purchased, returned or cancelled); communications with us; device information (IP address, browser, network); and usage information (how and when you interact with the Services).

Personal Information Sources

We collect personal information directly from you, automatically through the Services via cookies and similar technologies, from our service providers, and from our partners or other third parties.

How We Use Your Personal Information

We use your personal information to provide, tailor, and improve the Services (including processing payments, fulfilling orders, managing your account, and arranging shipping); for marketing and advertising purposes; for security and fraud prevention; to communicate with you; and to comply with applicable legal obligations.

How We Disclose Personal Information

We may disclose your personal information to Shopify and other vendors who perform services on our behalf (such as payment processing, data analytics, cloud storage, and fulfilment); to business and marketing partners for advertising purposes; when you direct or consent to such disclosure; with our affiliates; or in connection with a business transaction or legal obligation.

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information about your access to and use of the Services. Information you submit will be shared with Shopify and third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and to exercise any related rights, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites operated by third parties. We are not responsible for the privacy or security practices of those sites.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. We retain personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights and Choices

Depending on where you live, you may have the right to access, delete, correct, or port your personal information, and to manage your communication preferences (including unsubscribing from promotional emails at any time). If you reside in the United Kingdom or European Economic Area, you may also have the right to object to or restrict processing, and to withdraw consent at any time without affecting the lawfulness of prior processing. To exercise any of these rights, please contact us using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us. UK residents may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. Where we transfer your personal information out of the United Kingdom or European Economic Area, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date at the top of this page.

Contact

For questions about this Privacy Policy or to exercise your rights, please contact us:

Email: service@blushlane.co
Phone: +44 20 3158 6650
Post: TJ Brands B.V. (trading as Blush Lane), Hallerweg 52, 1456 AX, Wijdewormer, Netherlands
Company number: 42008087

For the purpose of applicable data protection laws, TJ Brands B.V. is the data controller of your personal information.